Our Story

It all started with a simple idea: to create pieces that make you feel confident, whether you're running errands or stepping out for a special occasion. Back in 2018, our founder, Sarah, was frustrated with how hard it was to find accessories and apparel that balanced style and practicality. "I wanted something that could keep up with my busy life," she recalls, "but everything either looked great and fell apart or was durable but... well, boring."

That frustration sparked UrbanStride Collective. What began as a tiny workshop (literally—Sarah’s garage was our first HQ) has grown into a brand trusted by thousands. We’re still obsessed with the same question: How can we design pieces that empower your everyday stride?

What We Believe

Style shouldn’t sacrifice substance. Whether it’s a necklace that survives toddler tug-of-war or shoes that carry you through a 10-mile hike and a dinner date, we test every material to ensure it holds up. (Fun fact: Our jewelry clasps are tested by actual parents—because if it can handle a kid’s curiosity, it can handle anything.)

• Thoughtful details: Hidden pockets, adjustable straps, tarnish-resistant coatings—because the little things make the biggest difference.
• No "one-size-fits-all": We celebrate individuality. Mix, layer, or go minimalist—our designs adapt to your rhythm.
• Ethical joy: From recycled metals to eco-conscious packaging, we’re committed to leaving lighter footprints.

Why We Exist

Let’s be real: life’s too short for uncomfortable shoes or jewelry that turns your skin green. We’re here to cut through the noise and offer curated essentials that actually work for real life. Like that one customer who wrote, "I wore your hoop earrings during my marathon—no slipping, no irritation, just pure confidence." That’s the magic we chase.

And hey, we’re not just a brand—we’re your cheerleaders. Got a scuff on your favorite boots? We’ll share our secret polishing hack. Need styling tips for a job interview? Our team’s got your back.

The Inspiration Behind Our Collection

Every piece we create starts with a story. Maybe it’s the traveler who needs a crossbody bag that fits her passport and lipstick. Or the dad who wants a watch that survives playground duty. Even the "I-have-nothing-to-wear" moments—we’ve all been there—inspired our versatile layering necklaces.

So whether you’re sprinting to catch a train or slow-dancing at a wedding, we’ve designed with your stride in mind. Because when you feel good in what you wear, you’re unstoppable.